
Start with Purpose.Pitch.Perform. course & workbook. End with the PR campaign of your dreams.
We dig deep into your business, your goals, your authentic self and find the key elements that create a relatable brand story. Then, you learn how to tell your story to the right people at the right time so that they remember you, tell others about you, and of course, buy from you.

Start with Purpose.Pitch.Perform. course & workbook. End with the PR campaign of your dreams.
We dig deep into your business, your goals, your authentic self and find the key elements that create a relatable brand story. Then, you learn how to tell your story to the right people at the right time so that they remember you, tell others about you, and of course, buy from you.

Purpose.Pitch.Perform. students have launched their own podcasts, been featured in magazines articles and TV segments, and have generated enough revenue to stop their 9-5 jobs to live out their dreams of being business owners.
*Modules to teach you how to practically create your brand story that is authentic to who you are.
*Detailed information on how to create a plan to know when, where, why, and what to share on the media platforms that work for your authentic brand story.
*How to take your growing success in media to grow your business bottom line.
*Expert teachings from the best in the business.
* Press Release Template
* Tips on how to get media attention plus fill-in-the-blank emails to send media.
* A contact list of all the media in your area of the country
* A "pitch deck" which is a presentation to get community partnerships.
* Fill-in-the-blank marketing emails plus a plan on how to use them.
* Social media posting ideas.
* A video tutorial on how to use all of this.

Purpose.Pitch.Perform. students have launched their own podcasts, been featured in magazines articles and TV segments, and have generated enough revenue to stop their 9-5 jobs to live out their dreams of being business owners.
*Modules to teach you how to practically create your brand story that is authentic to who you are.
*Detailed information on how to create a plan to know when, where, why, and what to share on the media platforms that work for your authentic brand story.
*How to take your growing success in media to grow your business bottom line.
*Expert teachings from the best in the business.
* Press Release Template
* Tips on how to get media attention plus fill-in-the-blank emails to send media.
* A contact list of all the media in your area of the country
* A "pitch deck" which is a presentation to get community partnerships.
* One press release sent out on the wire which guarantees your story picked up and you can add "as seen in" on your website!
* Fill-in-the-blank marketing emails plus a plan on how to use them.
* Social media posting ideas.
* Holiday sale promotion timeline.
* A video tutorial on how to use all of this.
* Two hours of one-on-one training for whatever else you need.

We need to dig deep into you, your goals, your authentic self and find the key elements that create a relatable brand story. Then, you learn how to tell your story to the right people at the right time so that they remember you, tell others about you, and of course, buy from you.
That's why Arden McLaughlin, founder of Definita, created Purpose.Pitch.Perform. A self-paced PR course dedicated to asking the hard questions, finding the overarching theme in your story, and teaching you how to get media attention that leads to raving fans and sky-rocketing sales.

We need to dig deep into you, your goals, your authentic self and find the key elements that create a relatable brand story. Then, you learn how to tell your story to the right people at the right time so that they remember you, tell others about you, and of course, buy from you.
That's why Arden McLaughlin, founder of Definita, created Purpose.Pitch.Perform. A self-paced PR course dedicated to asking the hard questions, finding the overarching theme in your story, and teaching you how to get media attention that leads to raving fans and sky-rocketing sales.

You'll hear from her multimillionaire, award-winning, all-around all-star
partners in business and life.
You're guaranteed to leave this course with a solid PR foundation and
an exact plan to execute to reach your business goals.

You'll hear from her multimillionaire, award-winning, all-around all-star
partners in business and life.
You're guaranteed to leave this course with a solid PR foundation and
an exact plan to execute to reach your business goals.
